The use case: how Simple Modern deploys Listen
Simple Modern, a drinkware company, uses Listen's AI interviewer to run customer research with people across the country. It uses the studies to validate a new product, reach new customer personas outside its local market, and understand the motives of specialty coffee drinkers.
More reported results
Figures published in Listen’s case study. They are not independently measured by usedby.
Samples 4x bigger with more diverse personas
In the customer’s words
We exist to give generously. We don’t just want to make a profit, we want to make a difference. That starts with understanding what customers actually need.Other companies using Listen
Customers across industries, with public evidence.
A1BaseConfirmed
AnthropicConfirmed
ChubbiesConfirmed
CognitionConfirmed
EmeritusConfirmed
KJT GroupConfirmedGo straight to the source
Based on Listen’s published case study. We check the public evidence; the results are reported by the vendor.
listenlabs.ai- Last checked
- Oct 24, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 2.5 hoursChecked
Printed word for word on the page, near the name of Simple Modern.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Simple Modern.
- Simple Modern uses ListenChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Hoyle described the ease and speed of the process compared to former focus groups, saying that it took him about an hour to write the questions and about an hour to work with Camille Le, Lead Insights Strategist from Listen Labs, to get the study going. In 2.5 hours, they had feedback from 120 people across the country.