The use case: how Skechers deploys Uniphore
Skechers unified its customer data into connected profiles and used Uniphore Marketing AI, built on its Databricks data warehouse, for audience segmentation and targeted marketing. This enabled faster activation and more resource-efficient campaigns.
More reported results
Figures published in Uniphore’s case study. They are not independently measured by usedby.
68% Decrease in cost per click
28% Boost in return on ad spend
Other AI tools used by Skechers
Other public relationships recorded on usedby.
Explore Skechers’s AI stack
Other companies using Uniphore
Customers across industries, with public evidence.
See all Uniphore customers
Go straight to the source
Based on Uniphore’s published case study. We check the public evidence; the results are reported by the vendor.
uniphore.com- Source published
- Apr 15, 2026
- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 324%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Skechers.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Skechers uses UniphoreChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
With Uniphore Marketing AI, Skechers built advanced audience segmentation and targeting on top of their Databricks data warehouse—ensuring quality insights and faster activation.