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How Stardust Casino uses Optimove

51%

“Net Revenue grew by 51%”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

Stardust Casino's CRM team uses Optimove for microsegmentation, journey orchestration, and personalized messaging to players, replacing manual processes with automation to improve retention and customer lifetime value.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Stardust Casino, not ours.

  • over 3x“Unique Monthly Players increased by over 3x”
  • 37%“Unique Monthly Depositors grew by 37%”
  • 6.4%“6.4% Uplift in Total Deposit Amount”
  • 6.4%“6.4% Uplift in Total Bet Amount”

Optimove's segmentation abilities, orchestration capabilities, and testing tools have given their CRM team an edge in ensuring that Stardust players receive the most relevant communications, ultimately driving their business toward its key objectives.

From the page. optimove.com, captured Oct 8, 2026

By leveraging Optimove’s customer intelligence and insights, we can drive a strong increase in key CRM metrics

Alexander Angelo, CRM Director at Boyd Interactive, Stardust Casino. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 51%CheckedPrinted word for word on the page, near the name of Stardust Casino.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Stardust Casino.
  • Stardust Casino uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

S/1.04M“S/1.04M in combined incremental value across 44 real-time campaigns”Apuesta Total uses Optimove. Another customer of Optimove3.5x“the Gamify path delivered a 3.5x lift in first-time deposit rate”BetJets uses Optimove. Another customer of Optimove28%“a 28% increase in average direct revenue”Blains Farm & Fleet uses Optimove. Another customer of Optimove