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60%

“reducing the time to launch campaigns by 60%”

As published on airtable.com. Checked by usedby on Oct 9, 2026.

What happened

SUSE's marketing operations team uses Airtable to centralize campaign launch requests and tracking, automate UTM creation, and validate lead data with scripts before it is sent to Salesforce and Marketo. It replaced disparate project management tools and spreadsheets and reduced reliance on IT.

Summary written by usedby from the source page, in English. The figures are those of Airtable and SUSE, not ours.

  • 100%“With Airtable, SUSE achieved a 100% reduction in campaign creation SLA”

With Airtable, SUSE achieved a 100% reduction in campaign creation SLA, automating workflows and reducing the time to launch campaigns by 60%. The marketing team now sends quality leads to sales in minutes, rather than days.

From the page. airtable.com

By centralizing all of our processes into Airtable and connecting it to our technology stack, we gained full control of our operations and more autonomy in managing these processes, lessening the day-to-day reliance on IT and leveraging automation to reduce human errors.

Cynthia Sanchez, Senior Technical Project Manager, SUSE. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 60%CheckedPrinted word for word on the page, near the name of SUSE.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of SUSE.
  • SUSE uses AirtableCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

$10M“Piper Email has influenced over $10M in pipeline”SUSE uses Qualified. Another tool at SUSE1B+“1B+ Simultaneous viewers”Miris uses CoreWeave. Same industry: DevTools & Infrastructure50%of production time savedMiro uses Runway. Same industry: DevTools & Infrastructure