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How TurboTax uses Movable Ink

$262k

“$262k increase in incremental revenue”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

TurboTax uses Movable Ink with data from the Braze ESP to personalize marketing emails for each customer's tax journey. This includes dynamic progress bars, countdown-timer reminders that use the customer's first name, and product recommendations based on past interactions.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and TurboTax, not ours.

  • 32%“32% lift in CTR”

By incorporating image personalization into their RaceMode emails, TurboTax addresses the customer by first name to remind them how much time they have left to finish filing their taxes.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: $262kCheckedPrinted word for word on the page, near the name of TurboTax.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of TurboTax.
  • TurboTax uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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