The use case: how Vivo deploys Sprinklr
Vivo uses Sprinklr Insights Social Listening, Benchmarking and inbound insights with custom AI-based metrics to measure whether marketing campaigns and sponsorships resonate with audiences, separating campaign-related comments from service complaints. The results inform content, creator, media and sponsorship decisions while campaigns are still running.
More reported results
Figures published in Sprinklr’s case study. They are not independently measured by usedby.
Generated 97% positive sentiment for the first season of the A Vida Convida web series featuring Denise Fraga.
Monitored 10+ major marketing and sponsorship initiatives over a 12-month period.
In the customer’s words
Sprinklr allows us to go beyond traditional social media metrics and understand whether audiences are truly engaging with our campaign message.Sprinklr users in Semiconductors & Hardware
Companies in the same sector, with public evidence.
See all Sprinklr customers
Go straight to the source
Based on Sprinklr’s published case study. We check the public evidence; the results are reported by the vendor.
sprinklr.com- Last checked
- Oct 19, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 91.9%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Vivo.
- Vivo uses SprinklrChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
For the A Vida Convida campaign, the Comment Adherence Rate reached 91.9%, compared with a historical average of approximately 35%. The result showed that the campaign was not merely generating interaction.