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How Whatnot uses Statsig

ConfirmedVendor case study · Checked Nov 12, 2026
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The use case: how Whatnot deploys Statsig

Whatnot, a livestream shopping marketplace, uses Statsig feature flags for internal dogfooding and canary releases of new features in production. It later adopted Statsig experimentation and Warehouse Native to run A/B tests across teams such as Onboarding Growth and Search & Discovery.

In the customer’s words

Not everyone grasped the concept at first, but there was a pivotal moment when some engineers started to realize: I can measure the magnitude of change in user behavior that happened because of something I did!
Todd Rudak, Director, Data Science & Product Analytics, Whatnot — Source
Excited to bring Statsig to Whatnot! We finally found a product that moves just as fast as we do and have been super impressed with how closely our teams collaborate.
Rami Khalaf, Product Engineering Manager, Whatnot — Source, captured Nov 12, 2026

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Go straight to the source

Based on Statsig’s published case study. We check the public evidence; the results are reported by the vendor.

statsig.com
Last checked
Nov 12, 2026
statsig.comCaptured Statsig case study about WhatnotOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 250+Checked

    Printed word for word on the page, near the name of Whatnot.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Whatnot.

  • Whatnot uses StatsigChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Over the next three quarters, Whatnot conducted 250+ experiments, spanning various teams from Onboarding Growth to Search & Discovery, each with differing sample sizes and data availability.
From the page. statsig.com