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How Xero uses Agentforce

ConfirmedVendor case study · Checked Nov 15, 2026
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The use case: how Xero deploys Agentforce

Xero uses Agentforce to run an SDR agent that nurtures accountant and bookkeeper leads with personalised emails, answers questions and books meetings with human reps. It also uses a conversational service agent in the in-product help menu to resolve customer support queries and hand off to a person when needed.

In the customer’s words

The SDR agents are there to handle high‑volume, low‑judgement work, so people can spend more time in conversations that actually move the needle.
Ben Gilmore, Head of Customer AI, Xero — Source

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Go straight to the source

Based on Agentforce’s published case study. We check the public evidence; the results are reported by the vendor.

salesforce.com
Last checked
Nov 15, 2026
salesforce.comCaptured Agentforce case study about XeroOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: three timesChecked

    Printed word for word on the page, near the name of Xero.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Xero.

  • Xero uses AgentforceChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

In the first six weeks of experimenting with this agent, emails sent to partners saw a three times increase in open rates.
From the page. salesforce.com