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How YesPlay uses Optimove

354%

“Net Revenue increased by 354%”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

YesPlay, a South African iGaming brand, uses Optimove for micro-segmentation, orchestration, testing and predictive analytics to move from manual campaigns to automated, personalized messaging across multiple channels. This lets a lean CRM team reach granular customer segments based on behavior, preferences and lifecycle stage.

Summary written by usedby from the source page, in English. The figures are those of Optimove and YesPlay, not ours.

  • 334%“Unique Monthly Players increased by 334%”
  • 17%“Churn decreased by 17%”
  • 8%“Total Bet Amount Uplift of 8%”

A year after implementing Optimove: Unique Monthly Players increased by 334% Net Revenue increased by 354% Churn decreased by 17% Total Bet Amount Uplift of 8%

From the page. optimove.com, captured Oct 8, 2026

Optimove has allowed us to shift focus from day-to-day execution to high-level strategy, driving impactful results.

Peter Gumenichenko, Head of CRM at YesPlay, YesPlay. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 354%CheckedPrinted word for word on the page, near the name of YesPlay.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of YesPlay.
  • YesPlay uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

S/1.04M“S/1.04M in combined incremental value across 44 real-time campaigns”Apuesta Total uses Optimove. Another customer of Optimove3.5x“the Gamify path delivered a 3.5x lift in first-time deposit rate”BetJets uses Optimove. Another customer of Optimove28%“a 28% increase in average direct revenue”Blains Farm & Fleet uses Optimove. Another customer of Optimove