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Amplitude vs Sigma: who uses which

Customers, public proof and the companies that use both.

On usedby, 43 companies use Amplitude and 56 use Sigma. 2 companies use both, including WHOOP and Clay. Amplitude leads among the DevTools & Infrastructure companies on usedby that use either tool.Latest check Nov 13, 2026: 99 of 99 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Amplitude, Sigma, or both

Every company with a public proof for at least one of the two tools.

41

listed for Amplitude only

2

companies use both

54

listed for Sigma only

On usedby, 41 companies are listed for Amplitude only, 54 are listed for Sigma only and 2 use both, out of the 97 companies listed for at least one. An absent listing does not prove non-use.

43customers
3 confirmed 3 declared 37 observed

Where it lands

Artificial Intelligence6
DevTools & Infrastructure6
Telecommunications3
56customers
14 confirmed 1 declared 41 observed

Where it lands

Investment & VC4
Cybersecurity3
Data & Analytics3

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Amplitude and Sigma
Company
WHOOP
Clay

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Amplitude, Sigma or both: a share of the companies on usedby, not of the market.

IndustryListed for Amplitude onlyBothListed for Sigma only
DevTools & Infrastructure9 companies on usedby
67%0%33%
Artificial Intelligence7 companies on usedby
86%0%14%

Listed for Amplitude onlyBothListed for Sigma only

More common with Amplitude

  • DevTools & Infrastructure6 of the 9 DevTools & Infrastructure companies on usedby that use either tool use Amplitude.
  • Artificial Intelligence6 of the 7 Artificial Intelligence companies on usedby that use either tool use Amplitude.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: Amplitude, 6 of 6; Sigma, 2 of 6. Missing facts remain unverified, not absent features.

AmplitudeSigma
Customersusedby, latest check Nov 13, 2026Amplitude: 43 (3 confirmed, 3 declared, 37 observed)Sigma: 56 (14 confirmed, 1 declared, 41 observed)
PricingAmplitude: Free; Plus: $0; Growth: contact sales; Enterprise: contact salesamplitude.com, checked Nov 13, 2026No verified public evidence
SecurityAmplitude: SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018amplitude.com, checked Nov 13, 2026Sigma: HIPAA, ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 (type not stated), PCI DSSsecurity.sigmacomputing.com, checked Nov 13, 2026
Your dataAmplitude: AI partners · Amplitude contractually prohibits its AI partners from training on customer data.amplitude.com, checked Nov 13, 2026No verified public evidence
Data residencyAmplitude: United States, Frankfurt, Germanyamplitude.com, checked Nov 13, 2026No verified public evidence
Free trialAmplitude: Free trial or free plan available.amplitude.com, checked Nov 13, 2026No verified public evidence
IntegrationsAmplitude: Twilio Segment, Braze, Amazon S3, HubSpot, AppsFlyer, BigQuery, Databricks, Fivetran, Intercom, Mailchimp, Marketo, mParticleamplitude.com, checked Nov 13, 2026Sigma: Snowflake, Databricks, Google BigQuery, Redshift, PostgreSQL, ClickHouse, MotherDuck, Microsoft SQL Server, dbt Labs, Alation, Atlan, Monte Carlosigmacomputing.com, checked Nov 13, 2026
WebsiteAmplitude: amplitude.comSigma: sigmacomputing.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Amplitude

expanded rapidly to reach 690,000 retailers in the same market

Coca-Cola FEMSA

Vendor case study, amplitude.com, captured Nov 12, 2026

Read the story

These data-backed decisions resulted in an 80% increase in activations

Salt Bank

Vendor case study, amplitude.com, captured Nov 12, 2026

Read the story

Sigma

Within 90 days, 91% of eligible users actively adopted the platform.

Duolingo

Vendor case study, sigmacomputing.com, published Sep 9, 2025

Read the story

there are more than 700 active Sigma users analyzing million to billion row datasets, globally

Blackstone

Vendor case study, sigmacomputing.com, published Jul 10, 2023

Read the story

Questions about Amplitude and Sigma

Which is used more, Amplitude or Sigma?

Sigma has more customers on usedby: 56 against 43 for Amplitude.

Do companies use both Amplitude and Sigma?

Yes. 2 companies use both on usedby, including WHOOP and Clay.

Who uses Amplitude?

43 companies on usedby, each with the public page that shows it. See who uses Amplitude.

Who uses Sigma?

56 companies on usedby, each with the public page that shows it. See who uses Sigma.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.