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Guru vs Perplexity: who uses which

Customers, public proof and the companies that use both.

On usedby, 26 companies use Guru and 26 use Perplexity. 1 company uses both, including Ramp. Perplexity leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 5, 2026: 46 of 52 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Guru, Perplexity, or both

Every company with a public proof for at least one of the two tools.

25

use only Guru

1

company uses both

25

use only Perplexity

25 companies use only Guru, 25 use only Perplexity and 1 uses both, out of the 51 companies on usedby that use at least one of them.

26customers
11 confirmed 15 observed

Where it lands (named customers)

Fintech & Payments4
E-commerce & D2C3
Travel & Hospitality2

Perplexity

Open Perplexity
26customers
12 confirmed 14 observed

Where it lands (named customers)

Fintech & Payments5
Investment & VC4
Artificial Intelligence3

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Guru and Perplexity
Company
Ramp

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

GuruPerplexity
Customersusedby, latest check Oct 5, 2026Guru: 26 (11 confirmed, 15 observed)Perplexity: 26 (12 confirmed, 14 observed)
Top industryusedby, latest check Oct 5, 2026Guru: Fintech & Payments (4)Perplexity: Fintech & Payments (5)
CategoryusedbyGuru: Knowledge & Internal SearchPerplexity: AI Search & Research
WebsiteGuru: getguru.comPerplexity: perplexity.ai

Pricing, security and data residency are not checked yet. usedby adds them from each vendor's public pages, with the date of the check.

What customers report

Results as the vendor or the customer published them, with the source and the date.

No reviewed story yetusedby shows a story of Guru or Perplexity here once its figures are checked against the captured page.

Questions about Guru and Perplexity

Which is used more, Guru or Perplexity?

Guru and Perplexity have the same number of customers on usedby: 26 each.

Do companies use both Guru and Perplexity?

Yes. 1 company uses both on usedby, including Ramp.

Who uses Guru?

26 companies on usedby, each with the public page that shows it. See who uses Guru.

Who uses Perplexity?

26 companies on usedby, each with the public page that shows it. See who uses Perplexity.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.