Nooks vs Qualified: who uses which
Customers, public proof and the companies that use both.
On usedby, 55 companies use Nooks and 38 use Qualified. 2 companies use both, including Demandbase and Emplifi. Nooks leads among the Marketing Tech companies on usedby that use either tool.Latest check Oct 15, 2026: 93 of 93 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Nooks, Qualified, or both
Every company with a public proof for at least one of the two tools.
53
use only Nooks
2
companies use both
36
use only Qualified
53 companies use only Nooks, 36 use only Qualified and 2 use both, out of the 91 companies on usedby that use at least one of them.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Nooks |
|---|---|
 Demandbase | On or before Apr 2025 |
 Emplifi | On or before Apr 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Nooks, Qualified or both: a share of the companies on usedby, not of the market.
Nooks onlyBothQualified only
More common with Nooks
- Marketing Tech6 of the 9 Marketing Tech companies on usedby that use either tool use Nooks, 2 of them alongside Qualified.
- Cybersecurity8 of the 8 Cybersecurity companies on usedby that use either tool use Nooks.
- HR & Recruiting4 of the 7 HR & Recruiting companies on usedby that use either tool use Nooks.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
QualifiedWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Nooks
No reviewed story for Nooks yet.
Qualified
1.7x lift in sourced and influenced pipeline opportunities
Quickbase
Vendor case study, qualified.com, captured Oct 8, 2026
Piper Email has influenced over $10M in pipeline
SUSE
Vendor case study, qualified.com, captured Oct 8, 2026
Questions about Nooks and Qualified
Which is used more, Nooks or Qualified?
Nooks has more customers on usedby: 55 against 38 for Qualified.
Do companies use both Nooks and Qualified?
Yes. 2 companies use both on usedby, including Demandbase and Emplifi.
Who uses Nooks?
55 companies on usedby, each with the public page that shows it. See who uses Nooks.
Who uses Qualified?
38 companies on usedby, each with the public page that shows it. See who uses Qualified.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.