Qloo vs Smartly: who uses which
Customers, public proof and the companies that use both.
On usedby, 13 companies use Qloo and 48 use Smartly. 1 company uses both, including Samsung. Qloo leads among the Streaming & Content companies on usedby that use either tool, Smartly among the Fashion & Apparel companies.Latest check Oct 19, 2026: 60 of 61 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Qloo, Smartly, or both
Every company with a public proof for at least one of the two tools.
12
use only Qloo
1
company uses both
47
use only Smartly
12 companies use only Qloo, 47 use only Smartly and 1 uses both, out of the 60 companies on usedby that use at least one of them.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Smartly |
|---|---|
 Samsung | On or before Oct 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Qloo, Smartly or both: a share of the companies on usedby, not of the market.
Qloo onlyBothSmartly only
More common with Qloo
- Streaming & Content5 of the 6 Streaming & Content companies on usedby that use either tool use Qloo.
More common with Smartly
- Fashion & Apparel7 of the 7 Fashion & Apparel companies on usedby that use either tool use Smartly.
- E-commerce & D2C6 of the 6 E-commerce & D2C companies on usedby that use either tool use Smartly.
- Travel & Hospitality4 of the 5 Travel & Hospitality companies on usedby that use either tool use Smartly.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
QlooSmartlyWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Questions about Qloo and Smartly
Which is used more, Qloo or Smartly?
Smartly has more customers on usedby: 48 against 13 for Qloo. Qloo leads among the Streaming & Content companies on usedby that use either tool, Smartly among the Fashion & Apparel companies.
Do companies use both Qloo and Smartly?
Yes. 1 company uses both on usedby, including Samsung.
Who uses Qloo?
13 companies on usedby, each with the public page that shows it. See who uses Qloo.
Who uses Smartly?
48 companies on usedby, each with the public page that shows it. See who uses Smartly.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.