Movable Ink vs Qloo: who uses which
Customers, public proof and the companies that use both.
On usedby, 65 companies use Movable Ink and 17 use Qloo. 1 company uses both, including American Express. Qloo leads among the Streaming & Content companies on usedby that use either tool.Latest check Oct 8, 2026: 77 of 82 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Movable Ink, Qloo, or both
Every company with a public proof for at least one of the two tools.
64
use only Movable Ink
1
company uses both
16
use only Qloo
64 companies use only Movable Ink, 16 use only Qloo and 1 uses both, out of the 81 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for Movable Ink yet.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company | First public proof, Movable Ink |
|---|---|
 American Express | On or before Oct 2024 |
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Movable Ink
QlooWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Movable Ink
One personalized block lifted revenue by 10% on average.
Huel
Vendor case study, movableink.com, captured Oct 8, 2026
25x increase in revenue per send
Ballard Designs
Vendor case study, movableink.com, captured Oct 8, 2026
Qloo
No reviewed story for Qloo yet.
Questions about Movable Ink and Qloo
Which is used more, Movable Ink or Qloo?
Movable Ink has more customers on usedby: 65 against 17 for Qloo.
Do companies use both Movable Ink and Qloo?
Yes. 1 company uses both on usedby, including American Express.
Who uses Movable Ink?
65 companies on usedby, each with the public page that shows it. See who uses Movable Ink.
Who uses Qloo?
17 companies on usedby, each with the public page that shows it. See who uses Qloo.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.