Runway vs Synthesia: who uses which
Customers, public proof and the companies that use both.
On usedby, 34 companies use Runway and 51 use Synthesia. No company is listed with both yet. Runway leads among the Schools & Universities companies on usedby that use either tool, Synthesia among the Marketing Tech companies.Latest check Oct 5, 2026: 39 of 85 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Runway, Synthesia, or both
Every company with a public proof for at least one of the two tools.
34
use only Runway
0
companies use both
51
use only Synthesia
34 companies use only Runway, 51 use only Synthesia and 0 use both, out of the 85 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Runway, Synthesia or both: a share of the companies on usedby, not of the market.
Runway onlyBothSynthesia only
More common with Runway
- Schools & Universities6 of the 6 Schools & Universities companies on usedby that use either tool use Runway.
- Streaming & Content4 of the 6 Streaming & Content companies on usedby that use either tool use Runway.
- Agency & Studio3 of the 5 Agency & Studio companies on usedby that use either tool use Runway.
More common with Synthesia
- Marketing Tech5 of the 6 Marketing Tech companies on usedby that use either tool use Synthesia.
- Consumer Goods5 of the 5 Consumer Goods companies on usedby that use either tool use Synthesia.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
RunwaySynthesiaWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Runway
reallocated more than €50,000 that would otherwise have gone to outside production
Bonjour
Vendor case study, runway.com, published Sep 28, 2026
How Paramount uses Runway
Paramount
Vendor case study, runway.com, published Aug 3, 2026
Synthesia
47 countries reached — scaled from a handful in under a year
Insight Global
Vendor case study, synthesia.io, published Sep 18, 2026
Hundreds of hours an internal survey found hundreds of hours saved a year.
Merck KGaA
Vendor case study, synthesia.io, published Aug 3, 2026
Questions about Runway and Synthesia
Which is used more, Runway or Synthesia?
Synthesia has more customers on usedby: 51 against 34 for Runway. Runway leads among the Schools & Universities companies on usedby that use either tool, Synthesia among the Marketing Tech companies.
Do companies use both Runway and Synthesia?
usedby has not found a company with a confirmed or observed line on both Runway and Synthesia yet.
Who uses Runway?
34 companies on usedby, each with the public page that shows it. See who uses Runway.
Who uses Synthesia?
51 companies on usedby, each with the public page that shows it. See who uses Synthesia.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.