Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 32 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Forethought by Industry
Marketing Tech18%
HR & Recruiting18%
Fintech & Payments12%
Artificial Intelligence6%
Fashion & Apparel6%

Zendesk AI by Industry
Fashion & Apparel21%
Manufacturing14%
Travel & Hospitality14%
Airlines & Aviation Services7%
Government & GovTech7%
Real User Feedback
What Users Say
Testimonials from verified enterprise users

“At Grammarly, delivering an intelligent and personalized customer experience is critical to our mission. Forethought’s multi-agent, omnichannel AI platform has transformed our support operations—achie...”

Jakub Kepczynski
Head of Care at Grammarly, Grammarly

“When I first suggested using a system like Zendesk, people were worried that it was something our customers wouldn’t like. They thought they’d always want to speak to someone on the phone. Because the...”

Ian Hunt
Director of Customer Services, Liberty London
Forethought vs Zendesk AI: Your Questions Answered
Forethought has higher enterprise adoption with 17 companies using it, compared to 15 for Zendesk AI. This suggests stronger market validation for Forethought.
While our data doesn't show companies currently using both tools together, they serve similar purposes and could potentially complement each other.
Forethought is particularly strong in Marketing Tech (18% of adopters), while Zendesk AI dominates in Fashion & Apparel (21%). Choose based on your industry's prevailing stack.
For startups, consider: Forethought offers freemium pricing, while Zendesk AI uses enterprise pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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