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How 6thStreet uses Gupshup

8X

“an impressive 8X ROAS from WhatsApp campaigns”

As published on gupshup.ai, November 2024. Captured by usedby on Oct 8, 2026.

What happened

6thStreet, a UAE-based fashion e-commerce retailer, uses Gupshup to run WhatsApp marketing across the customer journey, including RFM-segmented promotional campaigns, automated cart abandonment triggers, utility alerts and personalized upsell recommendations.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and 6thStreet, not ours.

  • 5X“5X increase in abandoned cart conversions”
  • 8%“an 8% boost in customer recency scores”
  • 97%“97% of their customer base was highly active on WhatsApp”

Instead of relying on generic broadcast campaigns, 6thStreet launched highly targeted campaigns segmented by RFM analysis to engage both active and inactive customer groups.

From the page. gupshup.ai, captured Oct 8, 2026

Partnering with Gupshup on WhatsApp marketing allowed us to build meaningful connections with our customers, leveraging personalized campaigns and automated engagement to drive impressive ROAS and customer loyalty.

Nupur Relekar, Head of CRM & Organic Marketing, 6thStreet. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 8XCheckedPrinted word for word on the page, near the name of 6thStreet.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of 6thStreet.
  • The numbers in our summaryCheckedEach one is printed on the page.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • 6thStreet uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup