The use case: how airBaltic deploys Insider One
airBaltic uses Insider One's AI-powered user segmentation to personalize its website homepage for different audience segments. It ran A/B tests on the homepage with three variations, including the original, to find the best-performing experience.
In the customer’s words
Our journey with Insider One has been very smooth and successful. The integration was super quick, and we really didn't have to worry about overburdening our IT team.Insider One users in Airlines & Aviation Services
Companies in the same sector, with public evidence.
See all Insider One customers
Go straight to the source
Based on Insider One’s published case study. We check the public evidence; the results are reported by the vendor.
insiderone.com- Source published
- Sep 1, 2026
- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 5.8%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of airBaltic.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- airBaltic uses Insider OneChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
airBaltic harnessed the power of Insider One's AI-powered user segmentation to personalize its home page for different audience segments. This allowed it to test different versions of its website homepage to see which user experience performed the best.