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How Alex and Ani uses Kustomer

As published on kustomer.com. Checked by usedby on Oct 9, 2026.

What happened

ALEX AND ANI, a jewelry maker and retailer, replaced a patchwork of separate call, email, reporting and softphone tools and manual workarounds with Kustomer as a single customer support system. Agents get one customer profile with all interactions, and management uses built-in reporting.

Summary written by usedby from the source page, in English. The figures are those of Kustomer and Alex and Ani, not ours.

Now that the team can see all customer communication in Kustomer, they expect to resolve customer issues faster. Features like a single customer profile and tagging orders make agents’ lives easier, and they can also identify unusual behavior patterns, making it simpler to get to the root cause faster and better serve the customer.

From the page. kustomer.com

We requested demos from various platforms, but Kustomer stood out because it was everything I had envisioned in a customer engagement tool

Kathryn Syzmanski, Senior Manager of Customer Experience, Alex and Ani. Source

What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Alex and Ani.
  • Alex and Ani uses KustomerCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

$3 to $4“a significant reduction of $3 to $4 for every cost per contact”Bulletproof uses Kustomer. Another customer of Kustomer€50,000“reallocated more than €50,000 that would otherwise have gone to outside production”Bonjour uses Runway. Same industry: Fashion & Apparel7.4X“7.4X ROI achieved on Smart Recommender”ECCO uses Insider One. Same industry: Fashion & Apparel