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How Amway uses Heap

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how Amway deploys Heap

Amway uses Heap's autocapture to let analysts define and measure product and customer behavior retroactively without waiting on engineering for manual tagging. The tool has been rolled out for self-serve analytics across many employees to answer business questions and iterate on digital products.

In the customer’s words

Heap’s ease of use has allowed us to roll it out for self-serve use by many more Amway employees
Brandon Walsh, Customer & Product Analytics Manager, Amway — Source

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Based on Heap’s published case study. We check the public evidence; the results are reported by the vendor.

heap.io
Last checked
Nov 13, 2026
heap.ioCaptured Heap case study about AmwayOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 220 employeesChecked

    Printed word for word on the page, near the name of Amway.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Amway.

  • Amway uses HeapChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

We have over 220 employees in Heap running over 44,000 queries on a monthly basis. With such broad adoption of the tool, Amway has been able to truly become a data-driven organization.
From the page. heap.io