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How HelloSign uses Heap

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how HelloSign deploys Heap

HelloSign uses Heap as the backbone of its product analytics, tracking user behavior to find conversion problems, such as weaker signer conversion on mobile, and to prioritize its product backlog. Product, Creative, Engineering and Marketing teams also use it for their own use cases.

In the customer’s words

As an organization, we’ve become far more data-driven.
Bill Farrell, Director of Product, HelloSign — Source

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Go straight to the source

Based on Heap’s published case study. We check the public evidence; the results are reported by the vendor.

heap.io
Last checked
Nov 13, 2026
heap.ioCaptured Heap case study about HelloSignOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of HelloSign.

  • HelloSign uses HeapChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Within a few days of using Heap, they found that signer conversion was indeed worse on mobile devices. This insight solidified their intuition that they needed to build a mobile-first signer page.
From the page. heap.io