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How PocketSuite uses Heap

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how PocketSuite deploys Heap

PocketSuite's product team uses Heap for mobile product analytics, relying on autocapture and virtual events to track user behavior without predefining events. They use paths and funnels to segment users and improve activation and retention.

In the customer’s words

The flexibility to ship something, and then say ‘I forgot this really important event’ and not worry about that is very critical for us.
Dan Mark, Product Manager, PocketSuite — Source

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Based on Heap’s published case study. We check the public evidence; the results are reported by the vendor.

heap.io
Last checked
Nov 13, 2026
heap.ioCaptured Heap case study about PocketSuiteOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 30%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of PocketSuite.

  • PocketSuite uses HeapChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

The product team at PocketSuite started using Heap for product analytics in early 2019, and since then has decreased paid user churn by 30%.
From the page. heap.io