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How Baby Gold uses Gorgias

20%

“Within two weeks, AI Agent helped the team at Baby Gold increase email automation rate by 20%”

As published on gorgias.com, June 2024. Captured by usedby on Oct 8, 2026.

What happened

Baby Gold, a made-to-order personalized jewelry brand, uses Gorgias AI Agent (named Michelle) to autonomously answer and resolve customer email support tickets. This frees its in-house team to handle tickets needing more personalization and support.

Summary written by usedby from the source page, in English. The figures are those of Gorgias and Baby Gold, not ours.

  • 49-second“The results: 20% automation rate, 49-second first response time and 1 min 4 second resolution time”

Within their first few weeks of implementation with a Gorgias Support Manager, Baby Gold saw their automation rate quadruple — ultimately reaching a consistent 20% automation rate.

From the page. gorgias.com, captured Oct 8, 2026

I feel that nowadays, people expect quick responses and rapid assistance. AI and tools such as AI Agent are perfect to meet these expectations.

Sindi Melgar, Customer Service Manager, Baby Gold. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 20%CheckedPrinted word for word on the page, near the name of Baby Gold.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Baby Gold.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Baby Gold uses GorgiasCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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