The use case: how Ballzy deploys Optimove
Ballzy, a sneaker retailer, ran an interactive Drop Game campaign where players caught falling items on-screen to win a prize, with email entry required to play. The campaign was meant to raise engagement and brand recall and to grow its newsletter list.
More reported results
Figures published in Optimove’s case study. They are not independently measured by usedby.
The campaign achieved a 13% bounce rate
each player returned to the game an average of 9.1 times
The average gameplay session lasted 60 seconds
Optimove users in Fashion & Apparel
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Based on Optimove’s published case study. We check the public evidence; the results are reported by the vendor.
optimove.com- Last checked
- Oct 11, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 91%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Ballzy.
- Ballzy uses OptimoveChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
But when looking deeper, each player returned to the game an average of 9.1 times. That translates into an average of 9 minutes of active engagement per participant, drastically outperforming the average time spent on traditional social media posts or video content.