5.5%
“5.5% AOV uplift (£48 to £51), with a goal of 5%”
As published on gorgias.com, July 2025. Captured by usedby on Oct 8, 2026.
What happened
bareMinerals uses Gorgias's Shopping Assistant, connected to its Shopify product catalog, to answer pre-sales product and shade-matching questions around the clock. It recommends products, suggests alternatives for discontinued items, and upsells complementary products.
Summary written by usedby from the source page, in English. The figures are those of Gorgias and bareMinerals, not ours.
- 8.8x“8.8x ROI in one month”
- 5%+“5%+ conversion rate uplift, with a goal of 2-5%”
- 3.9%“3.9% of GMV influenced, with a goal of 3-5%”
- 25%“25% increase in CSAT compared to human agents’ already impressive ratings (5.0 vs. 4.6)”
Within 30 days of launching Shopping Assistant, bareMinerals exceeded its goals and shows no signs of slowing down. In the first month, bareMinerals hit its conversion rate and AOV targets:
This is for the forward-thinking leaders who, like me, know that embracing AI isn’t just an option — it’s the future of customer experience.
From an operational standpoint, Shopping Assistant has become the equivalent of employing a top-performing sales consultant, available 24/7 across every customer touchpoint. The results are already impressive on ROI, improving CSAT, and setting a new performance benchmark for both AI and human agents.
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 5.5%CheckedPrinted word for word on the page, near the name of bareMinerals.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of bareMinerals.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- bareMinerals uses GorgiasCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.




