The use case: how BETFAN deploys Optimove
BETFAN's CRM marketing team uses Optimove Quick Send to build and launch Mobile Push and SMS campaigns on the same day, reacting to live sporting moments such as World Cup matches. The campaigns target narrow, high-relevance player segments in Poland.
More reported results
Figures published in Optimove’s case study. They are not independently measured by usedby.
20+ Quick Send campaigns launched over the World Cup, across Mobile Push and SMS
In the customer’s words
With Optimove Quick Send, we could build and launch the moment the match started, still target exactly the players who mattered. It paid off as those same day sends posted our highest open rates of the World Cup.Optimove users in Gaming & Esports
Companies in the same sector, with public evidence.
Apuesta TotalConfirmed
BetHogConfirmed
BetJetsConfirmed
EntainConfirmed
FDJ UnitedConfirmed
FavbetConfirmedGo straight to the source
Based on Optimove’s published case study. We check the public evidence; the results are reported by the vendor.
optimove.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 99%+Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of BETFAN.
- BETFAN uses OptimoveChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Two real-time sends reached tens of thousands of players within hours, with delivery holding above 99%. They also posted the program's two highest open rates - 3x to 2x the average across BETFAN's standard push sends.