The use case: how Bobbie deploys Siena AI
Bobbie, an organic infant formula brand, uses Siena to automate customer service on email, SMS and social DMs, handling order status, damaged cans, cancellations and refunds. Siena also runs quality review of every human and AI ticket.
More reported results
Figures published in Siena AI’s case study. They are not independently measured by usedby.
The new program came with an instant $30K in annual savings
Before, the team reviewed human tickets by hand and "were barely able to get a 20% sample."
Siena issued the refund in 17 seconds.
In the customer’s words
What stood out with Siena for us is you have built an empathetic agent since day one. For an AI tool to work for you, it needs to do way more than just respond to your tickets.Other companies using Siena AI
Customers across industries, with public evidence.
CanopyConfirmed
ComfrtConfirmed
Coterie BabyConfirmed
DossierConfirmed
Earth BreezeConfirmed
EskiinConfirmedGo straight to the source
Based on Siena AI’s published case study. We check the public evidence; the results are reported by the vendor.
siena.cx- Source published
- Nov 4, 2026
- Last checked
- Nov 7, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 55%Checked
Printed word for word on the page, near the name of Bobbie.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Bobbie.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Bobbie uses Siena AIChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Bobbie's previous platform kept the first kind in the way. After a year, automation was stuck at around 19%, and any small change needed the vendor's help.