The use case: how Braskem deploys Pendo
Braskem uses Pendo Analytics to see how customers behave inside Bridge, its digital customer platform for ordering and shipment tracking, and combines that data with customer feedback to find friction and validate product decisions. Insights from the data led the team to redesign shipment visibility as a delivery dashboard on the platform homepage.
More reported results
Figures published in Pendo’s case study. They are not independently measured by usedby.
Today, approximately 40% of Braskem's global revenue flows through digital channels.
In 2025, the company associated more than $5 billion in revenue with the platform, supporting roughly 130,000 ecommerce orders across more than 2,300 users and 1,000 customers.
In the customer’s words
One of the first learnings for us was that not every problem lived in the productOther companies using Pendo
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Based on Pendo’s published case study. We check the public evidence; the results are reported by the vendor.
pendo.io- Source published
- Jun 26, 2026
- Last checked
- Nov 13, 2026
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- The figure: $5 billionChecked
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- Braskem uses PendoChecked
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Braskem transformed customer engagement with its digital platform, helping drive approximately 40% of global revenue through digital channels and supporting more than $5 billion in platform-associated revenue in 2025.