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How Brightly uses Pendo

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how Brightly deploys Pendo

Brightly uses Pendo guides and analytics to onboard low-touch customers with task lists, tailor in-app messaging by user role, and find drop-off points where users are at risk of churning. It also connects Pendo data to ChurnZero so customer success advisors get alerts to follow up on disengaged accounts.

More reported results

Figures published in Pendo’s case study. They are not independently measured by usedby.

300

Automated detection and timely intervention interrupted 300 churn opportunities before they became lost accounts.

$2.6M

98% of targeted accounts renewed, representing $2.6M in retained revenue

In the customer’s words

Pendo's ease of use takes a lot of work off teams that are already taxed. If we didn't have Pendo, I would probably cry.
Hayley Russell, Program Manager, Brightly — Source

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More stories

Go straight to the source

Based on Pendo’s published case study. We check the public evidence; the results are reported by the vendor.

pendo.io
Last checked
Nov 13, 2026
pendo.ioCaptured Pendo case study about BrightlyOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 21%Checked

    Printed word for word on the page, near the name of Brightly.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Brightly.

  • Brightly uses PendoChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

By combining proactive in-app engagement with data-driven targeting, Brightly transformed how it supports low-touch customers—without adding operational overhead.
From the page. pendo.io