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How Britannia uses Gupshup

~50,000

“~50,000 Verified Leads (3X higher than target)”

As published on gupshup.ai, September 2025. Captured by usedby on Oct 8, 2026.

What happened

Britannia ran a WhatsApp campaign to launch its Choco Stars biscuit, where users who clicked a Facebook ad shared their name, birthdate and selfie and received an AI-generated personalized video based on their zodiac sign. The campaign also collected first-party data and generated leads.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Britannia, not ours.

  • 16“16 Average Messages per Conversation”

Additionally, it served as a lead generation mechanism, building a subscriber base for continued brand communication and personalized outreach, effectively blending product awareness with data acquisition and user engagement.

From the page. gupshup.ai, captured Oct 8, 2026

With WhatsApp, we brought Choco Stars to life in a way that felt truly personal for consumers.

Prabakaran K, Head - Digital Center of Excellence, Britannia, Britannia. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: ~50,000CheckedPrinted word for word on the page, near the name of Britannia.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Britannia.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Britannia uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup