16%
“16% increase in user activation rate”
As published on hightouch.com. Captured by usedby on Oct 7, 2026.
What happened
Calendly uses Hightouch as a Composable CDP to sync audiences and enriched behavioral data from BigQuery into downstream tools such as Optimizely, Braze, and advertising platforms. This supports A/B testing, personalized email campaigns, and self-serve audience building for marketing and product teams.
Summary written by usedby from the source page, in English. The figures are those of Hightouch and Calendly, not ours.
- 15-20%“Reduced MTU costs by 15-20%”
- less than one day“Implemented and onboarded Hightouch in less than one day”
- 20M“Year-in-review email for 20M users”
With Hightouch, the marketing team can sync data directly from BigQuery to Braze to power personalized data-driven campaigns. This includes campaigns such as highly relevant year-in-review emails based on individual product usage
With Hightouch, we can literally copy and paste queries from BigQuery to build audiences. This just isn’t possible with a traditional CDP because you don’t have access to the data in the warehouse.
What the story claims, and what we checked
We compared the story with its live page on Oct 7, 2026.
- The figure: 16%CheckedPrinted word for word on the page, near the name of Calendly.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Calendly.
- Calendly uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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