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How Clay uses Sigma

ConfirmedVendor case study · Checked Nov 14, 2026
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The use case: how Clay deploys Sigma

Clay uses Sigma on top of Snowflake as its BI tool. Growth marketing tracks visitors, sign-ups, trials and conversions by channel, support and customer experience teams build their own dashboards, and the data scientist uses it for exploratory analysis.

In the customer’s words

Sigma has become my go-to tool for quick exploratory analysis. It’s fast, it’s flexible, and it handles the data volumes we deal with effortlessly.
Josh Hanson, Data Scientist, Clay — Source

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Go straight to the source

Based on Sigma’s published case study. We check the public evidence; the results are reported by the vendor.

sigmacomputing.com
Source published
Dec 3, 2024
Last checked
Nov 14, 2026
sigmacomputing.comCaptured Sigma case study about ClayOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Clay.

  • The publication dateChecked

    Read from the page’s own metadata, never guessed.

  • Clay uses SigmaChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Using Sigma, we were able to create dashboards that track everything from visitors to sign-ups, trials, and conversions across all marketing channels. For the first time, our team had visibility into what was actually driving growth.
From the page. sigmacomputing.com