The use case: how demandDrive deploys Clay
demandDrive, a Clay Studio Partner running inside sales for a client's smart building access program, uses Clay as its primary sourcing engine to build and enrich multifamily property lists with ownership contacts and decision makers. Clay also runs do-not-contact and zip-eligibility checks before accounts are delivered to Salesforce for reps.
More reported results
Figures published in Clay’s case study. They are not independently measured by usedby.
In the same six-week window, Clay sourced 8,618 accounts, 96.3% of all new pipeline.
The median deal cycle fell from 59 days to 8, and Clay-sourced properties averaged 67% more units.
Clay-sourced accounts posted a 33.6% quality connect rate, matching the 34.2% rate on hand-picked, manually researched properties.
The disqualification rate on worked Clay accounts is roughly 9.7%, meaning nearly 9 out of 10 accounts reps call on are viable.
In the customer’s words
We tried every data vendor out there for this program," says Tad Bustin, Chief Strategy Officer. "What actually worked was manual research, which doesn't scale. Clay gave us the volume without sacrificing the quality.A sales rep is only as good as the data they're working with. Clay helped our reps close 11x more revenue.Other AI tools used by demandDrive
Other public relationships recorded on usedby.
Explore demandDrive’s AI stack
Other companies using Clay
Customers across industries, with public evidence.
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Exit FiveConfirmedGo straight to the source
Based on Clay’s published case study. We check the public evidence; the results are reported by the vendor.
clay.com- Last checked
- Oct 31, 2026
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- The figure: 1,127%Checked
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- demandDrive uses ClayChecked
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In the same six-week window, Clay sourced 8,618 accounts against 327 from manual research, and signed revenue rose 1,127%. The median deal cycle fell from 59 days to 8, and Clay-sourced properties averaged 67% more units.