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How Dot & Key uses Gupshup

3.78%

“3.78% reduction in support costs”

As published on gupshup.ai, October 2025. Captured by usedby on Oct 8, 2026.

What happened

Dot & Key, a beauty and skincare brand, uses a Gupshup Voice AI agent to handle routine customer support calls. The agent is integrated with its CRM, logistics partner and payment systems, and gives order, delivery, refund and return updates, escalating only complex issues to human agents.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Dot & Key, not ours.

  • 80%“80% of calls resolved independently by AI”
  • 50%“50% shorter call duration, improving efficiency”

By leveraging Voice AI, Dot & Key successfully scaled customer support to meet growing demand without scaling team size, while delivering faster, smarter, and more cost-efficient service.

From the page. gupshup.ai, captured Oct 8, 2026

The Voice AI Agent has transformed how our customers experience support.

Snehashis Roy, Head, D2C, Dot & Key. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 3.78%CheckedPrinted word for word on the page, near the name of Dot & Key.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Dot & Key.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Dot & Key uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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