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How Elisa uses Optimove

two days

“Elisa moved from planning to launch in just two days”

As published on optimove.com. Checked by usedby on Oct 11, 2026.

What happened

Elisa Eesti's marketing team built an interactive personality-style "Security Test" quiz with Optimove Minigames for Cyber Security Month. The quiz taught customers about phishing and scams while identifying people who might need antivirus protection and capturing them as leads.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Elisa, not ours.

  • 90%“Analytics showed that 90% of participants completed the entire test”
  • 140 seconds“The average interaction duration reached 140 seconds”

Using the Optimove Minigames software, Elisa built and launched the entire campaign in just two days.

From the page. optimove.com

The unexpected virality of the campaign was its most fascinating aspect.

Glen-Gregory Lille, Digital Marketing Specialist, Elisa. Source, captured Oct 11, 2026

What the story claims, and what we checked

What we compared with the page.

  • The figure: two daysCheckedPrinted word for word on the page, near the name of Elisa.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Elisa.
  • Elisa uses OptimoveCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

S/1.04M“S/1.04M in combined incremental value across 44 real-time campaigns”Apuesta Total uses Optimove. Another customer of Optimove76%“those infrastructure costs were cut by 76%, saving over $80,000 annually”Burst SMS uses Harness. Same industry: Telecommunicationssix months“roll out their experimentation platform six months ahead of schedule”Twilio uses Harness. Same industry: Telecommunications