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How Elisa uses Optimove

7 minutes

average active brand interaction per player

As published on optimove.com. Checked by usedby on Oct 11, 2026.

What happened

Elisa used Optimove Minigames to build a Picture Reveal game celebrating the anniversary of its Elisa Huub streaming service. The game was promoted through Meta ads and email to attract new leads and re-engage existing customers.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Elisa, not ours.

  • 5.1 times“on average, each unique lead played the game 5.1 times”
  • 81 seconds“game sessions averaging 81 seconds”

For every confirmed player acquired through Meta ads, the campaign generated nine additional players organically. Email clicks also showed strong amplification, at a 1:1.5 ratio of players to visitors.

From the page. optimove.com

The unexpected virality of the campaign was its most fascinating aspect.

Glen-Gregory Lille, Digital Marketing Specialist, Elisa. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 7 minutesCheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Elisa.
  • Elisa uses OptimoveCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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