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Search tools, companies

How Elite Supplements uses Coveo

29%

“Conversion rate from search increased by 29%”

As published on coveo.com, May 2026. Captured by usedby on Oct 4, 2026.

What happened

Elite Supplements, an Australian sports nutrition retailer, uses Coveo to bring AI search, category page merchandising and recommendations together on its Shopify ecommerce site. The platform learns from customer behavior, which replaces manual merchandising rules.

Summary written by usedby from the source page, in English. The figures are those of Coveo and Elite Supplements, not ours.

  • 26%“engagement rose by 26%”
  • 6.9%“Average order value increased by 6.9%”

Conversion rate from search increased by 29%, while engagement rose by 26%. More customers are using search, and more of those searches are turning into purchases.

From the page. coveo.com, captured Oct 4, 2026

the biggest change for us was moving away from managing rules to letting the system learn and improve on its own.

Johan Nyberg, Chief Digital and Ecommerce Officer, Elite Supplements. Source, captured Oct 4, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 4, 2026.

  • The figure: 29%CheckedPrinted word for word on the page, near the name of Elite Supplements.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Elite Supplements.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Elite Supplements uses CoveoCheckedConfirmed line. Latest check across sources: Oct 4, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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