The use case: how Florida Panthers deploys Movable Ink
The Florida Panthers NHL team uses Movable Ink to send personalized, data-driven emails to fans, including an interactive scratch-off, a season-in-review recap built from individual fan attendance data, and a ticket presale countdown timer.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
9.4% Lift in CTOR
24.68% Lift in CTOR
Other AI tools used by Florida Panthers
Other public relationships recorded on usedby.
Explore Florida Panthers’s AI stack
Movable Ink users in Sports & Fitness
Companies in the same sector, with public evidence.
See all Movable Ink customers
Go straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 24.71%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Florida Panthers.
- Florida Panthers uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Because email recipients were required to click and engage to reveal their offer, the strategy resulted in a 24.71% CTOR rate and attributed to an overall increase in revenue.