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How Forma uses Forethought

Forma's customer service team uses Forethought's AI agent as the first line of support for benefits members, automating repeatable questions through workflows built on its knowledge base. This frees human agents to handle complex issues, especially technical questions from business customers.

ConfirmedVendor case study · Checked Oct 3, 2026
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The use case: how Forma deploys Forethought

Forma's customer service team uses Forethought to automatically deflect repeatable questions from both benefits members and employer customers, so human agents can focus on complex issues. They rolled it out using their knowledge base and past support learnings, with workflows built without APIs.

More reported results

Figures published in Forethought’s case study. They are not independently measured by usedby.

13,800

That January, 13,800 people reached out to the Forma team through Forethought alone.

45 people

They’re currently able to operate with 45 people.

In the customer’s words

With Forethought, we can scale much faster without the overhead of additional headcount.
Kara Seymour, Director of Global Support, Forma — Source

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Go straight to the source

Based on Forethought’s published case study. We check the public evidence; the results are reported by the vendor.

forethought.ai
Last checked
Oct 3, 2026
forethought.aiCaptured Forethought case study about FormaOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 5,081Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Forma.

  • Forma uses ForethoughtChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Forma would need more than 60 customer service representatives at their current scale without any automation. They’re currently able to operate with 45 people.
From the page. forethought.ai