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How Frontify uses UserGems

~40%

“~40% of SDR-generated pipeline now comes from UserGems campaigns”

As published on usergems.com. Captured by usedby on Oct 8, 2026.

What happened

Frontify gave UserGems a filtered list of its best customers, based on adoption, ARR and tenure, so UserGems could score and match accounts against buying signals. Marketing and SDRs now work from one prioritized account list for ABM, and UserGems acts as the external signal layer in Frontify's internal AI GTM system.

Summary written by usedby from the source page, in English. The figures are those of UserGems and Frontify, not ours.

  • 1.6x“A-accounts convert to intros 1.6x more often than B-accounts”
  • 3x“more than 3x more often than D-accounts”

Once account scoring went live, UserGems-sourced accounts quickly grew to make up ~40% of all SDR-generated pipeline

From the page. usergems.com, captured Oct 8, 2026

At the time, we didn't have any centralized account scoring. It was literally me in Google Sheets figuring out what are the best territories.

Alex von Stegmann, GTM Strategy & Engineering, Frontify. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: ~40%CheckedPrinted word for word on the page, near the name of Frontify.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Frontify.
  • Frontify uses UserGemsCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

50-60%“50–60% of outbound meetings come from UserGems signals & Gem-E.”Accord uses UserGems. Another customer of UserGems$1.3M“$1.3M in pipeline — Real, tangible pipeline from the trial campaigns alone”CaptivateIQ uses UserGems. Another customer of UserGems54 enterprise opportunities“54 enterprise opportunities generated in the first full quarter of operation.”Docebo uses UserGems. Another customer of UserGems