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How Gorgias uses Hightouch

$2M

“0 to $2M increase in annual recurring revenue from paid acquisition channels”

As published on hightouch.com. Captured by usedby on Oct 8, 2026.

What happened

Gorgias models its customer data in BigQuery and uses Hightouch to sync it to ad platforms, Hubspot and reply.io. This replaces manual CSV uploads for ad targeting and feeds audiences and outbound sequences for demand generation.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Gorgias, not ours.

  • 60%“60% increase in net new customers”
  • 60-70%“60-70% increase in outbound pipeline”
  • 50% to 90%“Nearly 2x increase in match rates for paid media (from 50% to 90%)”
  • 2x“2x increase in quarterly revenue”

The new automated Hightouch syncs to ad platforms from BigQuery have saved the team valuable time and maximized customer match rates - almost doubling what they had previously seen.

From the page. hightouch.com, captured Oct 8, 2026

Hightouch is dynamic, you don’t need to upload CSVs and that’s a game-changer for us. We are able to target the right people, at the right moment, with the right message.

Max Sutra, Growth Marketing & Demand Generation Lead at Gorgias, Gorgias. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: $2MCheckedPrinted word for word on the page, near the name of Gorgias.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Gorgias.
  • Gorgias uses HightouchCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

Gorgias uses ZillizAnother tool at Gorgias20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch