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How IndusInd Bank uses Gupshup

10X

increase in ROI over email, in-app push

As published on gupshup.ai, March 2023. Captured by usedby on Oct 8, 2026.

What happened

IndusInd Bank launched IndusAssist, a voice- and chat-enabled virtual assistant built with Gupshup and Amazon Alexa. Customers use it to do banking tasks such as checking balances, reviewing transactions, transferring funds, and paying credit cards and loans.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and IndusInd Bank, not ours.

This innovative solution empowers customers to perform a wide range of banking tasks using simple voice commands from the comfort of their home.

From the page. gupshup.ai, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 10XCheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of IndusInd Bank.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • IndusInd Bank uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup