The use case: how Klar deploys Customer.io
Klar, a Mexican fintech, uses Customer.io to run event-triggered, segmented lifecycle campaigns across email, push, in-app and SMS. It also runs A/B tests and integrates campaign data with its business intelligence platform and data warehouse.
More reported results
Figures published in Customer.io’s case study. They are not independently measured by usedby.
Boosted successful collections 8-12%
Personalized messaging at massive scale, sending 11M emails, 5M push notifications, 1M in-app messages, and 100K SMS messages on a monthly basis
In the customer’s words
Customer.io’s ease of use is a big advantage. We’ve created nearly 50 different flows, all tailored to user-specific journeys. The flow of communications is easy to manage and modify. You can optimize everything for very specific goals.Other companies using Customer.io
Customers across industries, with public evidence.
BufferConfirmed
Cosentino's Food GroupConfirmed
Georgia AquariumConfirmed
GuestReadyConfirmed
Kinnect.ClubConfirmed
LivestormConfirmedGo straight to the source
Based on Customer.io’s published case study. We check the public evidence; the results are reported by the vendor.
customer.io- Source published
- Sep 18, 2024
- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 14%Checked
Printed word for word on the page, near the name of Klar.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Klar.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Klar uses Customer.ioChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
In the last month, thanks to messaging we’ve sent with Customer.io, we’ve had an improvement of around 8-12% in collecting late payments, and over 14% improvement in activating users, which for us means they complete their first financial transaction after sign-up.