2X
“How LCBO is Driving 2X Conversion Rates with AI Search”
As published on coveo.com, January 2018. Checked by usedby on Oct 9, 2026.
What happened
LCBO, an Ontario government retail and wholesale beverage alcohol agency, uses Coveo AI search to improve product ranking and relevance across its online catalog. It also uses it to personalize the digital experience for customers.
Summary written by usedby from the source page, in English. The figures are those of Coveo and LCBO, not ours.
- 58%“By implementing Coveo, LCBO achieved a notable increase in relevancy and conversion rates, including a 58% rise in click-through rates, enhancing customer search experiences.”
- 16“Coveo implementation significantly improved product ranking, shifting products 16 positions higher on search pages, streamlining customer searches and enhancing product discovery.”
Coveo implementation significantly improved product ranking, shifting products 16 positions higher on search pages, streamlining customer searches and enhancing product discovery.
It starts with creating relevancy because at the end of the day we want to connect people with things that are of interest to them, and for LCBO that directly ties back to our brand promise.
What the story claims, and what we checked
What we compared with the page.
- The figure: 2XCheckedPrinted word for word on the page, near the name of LCBO.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of LCBO.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- LCBO uses CoveoCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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