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How Linktree uses Statsig

ConfirmedVendor case study · Checked Nov 12, 2026
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The use case: how Linktree deploys Statsig

Linktree uses Statsig Warehouse Native for feature flagging, experimentation and analytics, having migrated from a legacy feature flag vendor. It runs experiments on profile pages to convert visitors into new users while checking the effect on existing users' retention.

More reported results

Figures published in Statsig’s case study. They are not independently measured by usedby.

500 million

Linktree receives 500 million unique visitors per month and generates 2 billion impressions each month.

In the customer’s words

Our overarching goal is to conduct more experiments because we have evidence that the number of experiments correlates with the success of our product.
Rob Erdin, Senior Director of Engineering - Platform, Linktree — Source

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More stories

Go straight to the source

Based on Statsig’s published case study. We check the public evidence; the results are reported by the vendor.

statsig.com
Last checked
Nov 12, 2026
statsig.comCaptured Statsig case study about LinktreeOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 10xChecked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Linktree.

  • Linktree uses StatsigChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

They conducted a test by adding a straightforward ‘Create Your Linktree’ button at the bottom of a user’s profile (instead of just the logo) – nudging visitors to easily create their own profiles.
From the page. statsig.com