41%
“Moving away from duplicate storage in Segment has unlocked a cost savings of 41%.”
As published on hightouch.com. Captured by usedby on Oct 7, 2026.
What happened
Minno, a Christian children's streaming platform, replaced Segment with Hightouch Events to collect user and video behavioral events directly into Snowflake. This lets the team define its own event spec and sync data to downstream destinations such as ad platforms.
Summary written by usedby from the source page, in English. The figures are those of Hightouch and Minno, not ours.
- 100%“Hightouch has improved sync frequency by 98.96%, and data delivery has improved by 100%.”
Hightouch Events has also helped Minno save money. Minno no longer has to pay for monthly tracked users (MTUs) as Hightouch pricing is based on events collected–not users. Moving away from duplicate storage in Segment has unlocked a cost savings of 41%.
We’re a video company, but that doesn’t mean our data fits the constraints of Segment’s understanding of what it means to be a video company. With Hightouch, we can control exactly what events we collect and what data we want to push to our downstream destinations.
What the story claims, and what we checked
We compared the story with its live page on Oct 7, 2026.
- The figure: 41%CheckedPrinted word for word on the page, near the name of Minno.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Minno.
- Minno uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
More stories
Same company, same tool or same industry.
