The use case: how MyHeritage deploys Optimove
MyHeritage uses Optimove to run a weekly eight-email post-onboarding series called Feature Spotlight, with each email introducing one feature through a short video and a single call to action. Optimove handles targeting of the most relevant message per user and passes an authenticated token from the email to the landing page and into the product.
Figures in the source
Figures published in Optimove’s case study. They are not independently measured by usedby.
1.43% click rate across the series
0.15% unsubscribe rate, well below industry benchmarks
11% increase in users returning to MyHeritage within 48 hours of clicking
Up to a 23.1% uplift in users’ Activity Score versus the control group
In the customer’s words
I didn’t have a huge budget. I didn’t have a huge team,Thanks to Optimove, we’ve moved from English-only emails to global campaigns in 20+ languages with preview, test, and QA tools that make multilingual execution smooth and fast.This would never have worked unless we did what we did with Optimove. Our ability to scale was non-existent.Other AI tools used by MyHeritage
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Customers across industries, with public evidence.
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Go straight to the source
Based on Optimove’s published case study. We check the public evidence; the results are reported by the vendor.
optimove.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
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- The passage quoted aboveChecked
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- MyHeritage uses OptimoveChecked
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- The result itselfNot checked
We quote it; we did not measure it.
Between January – April 2026, MyHeritage sent 25.6 million emails through Feature Spotlight. The numbers tell the story: