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How NoBroker uses Gupshup

50%

“50% reduction in cost per activation”

As published on gupshup.ai, May 2025. Captured by usedby on Oct 8, 2026.

What happened

NoBroker runs Click-to-WhatsApp ads on social media to drive property listings and reactivate dormant users, then triggers personalized conversational journeys on WhatsApp. It also sends AI-based property recommendations to users through WhatsApp messages.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and NoBroker, not ours.

  • 4X“4X higher click-through rates”
  • 30%“30% higher incremental reach”

This strategic approach delivered impressive results: 4X higher click-through rates, 50% reduction in cost per activation, and 30% higher incremental reach.

From the page. gupshup.ai, captured Oct 8, 2026

We aimed to be part of the entire user journey by leveraging conversational engagement to reach, resonate, and retain customers.

Vaibhav Puri, Vice President Marketing, NoBroker.com, NoBroker. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 50%CheckedPrinted word for word on the page, near the name of NoBroker.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of NoBroker.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • NoBroker uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup