5x
“5x MQLs on Meta from lookalike targeting, with qualified leads increasing from 2-3 per week to roughly 15 per week with constant budget.”
As published on clay.com. Checked by usedby on Oct 10, 2026.
What happened
Northbeam, a marketing measurement platform, uses Clay to build lookalike seed audiences from third-party data and sync them to ad platforms like Meta, LinkedIn and Google. It also uses Clay for tiered account-based marketing with automated suppression lists and as a continuously refreshed source of truth for its target market.
Summary written by usedby from the source page, in English. The figures are those of Clay and Northbeam, not ours.
- +30%“+30% increase in match rates across Meta, LinkedIn, and Google”
- >2x“>2x year-over-year increase in pipeline through partnering with Clay for outbound, ads, and CRM enrichment.”
- >50%“Building high-quality lookalike seed audiences from Clay’s third party data and increasing match rates to >50% on Meta ads”
Clay fixed two things at once. First, it gave Northbeam a high-quality seed from their third party data. The team built a Clay audience using enrichments from Clay's data marketplace.
What Clay Ads comes down to is really good targeted audiences, and getting the match rates that allow for our paid media to run at volume.
What the story claims, and what we checked
What we compared with the page.
- The figure: 5xCheckedPrinted word for word on the page, near the name of Northbeam.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Northbeam.
- Northbeam uses ClayCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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