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How PrestaShop uses Hightouch

33%

“Shortened time-to-resolution for Zendesk support tickets by 33%”

As published on hightouch.com. Captured by usedby on Oct 8, 2026.

What happened

PrestaShop uses Hightouch on top of Looker to sync semantic-layer data models into operational tools via Reverse ETL. It feeds a customer knowledge model into Zendesk for the care team, syncs data to Postgres for a sales add-on recommendation application, and enriches HubSpot with merchant and store data.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and PrestaShop, not ours.

  • 7 points“Improved NPS score by 7 points”
  • 25%“Lowered Hubspot costs by 25%”
  • more than 40%“Increased employee engagement with data from 10% to more than 40%”
  • less than two days“Reduced dashboard development time from six weeks to less than two days”

Sitting on top of Looker, Hightouch unlocks all the data models PrestaShop has built-in Looker for Operational Intelligence.

From the page. hightouch.com, captured Oct 8, 2026

Hightouch feels like a natural extension of Looker and reinforces the position of the semantic data model as the single source of truth.

Remi Paulin, Data Architect at PrestaShop, PrestaShop. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 33%CheckedPrinted word for word on the page, near the name of PrestaShop.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of PrestaShop.
  • PrestaShop uses HightouchCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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